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Five content advertising examples from online dating sites and apps

Friday, September 25th, 2020

Five content advertising examples from online dating sites and apps

Day dating websites tend to see a spike in traffic between New Year’s and Valentine’s.

But it’s not just the dread of February 14, aka ‘singles understanding day’, that gets people enrolling.

As internet dating solutions become ever more popular – with 15per cent of all of the United states grownups apparently having utilized one – these websites are cleverly experiencing consumer need.

While many bigger internet dating sites depend on television or PPC advertising, good fashioned that is old advertising continues to be a powerful way to attract a clientele.

Here’s a review of merely a couple of examples. And also to find out more with this subject, always check these Econsultancy resources out:

OKCupid

OKCupid had been one regarding the very first internet dating sites to utilize content to push its general strategy.

The initial incarnation – OKTrends – had been run because of the business’s co-founder, Christian Rudder, who utilized his mathematical back ground to create the tone associated with the weblog.

Essentially, he switched data and individual information into fascinating articles, producing huge interest from on the web visitors as a whole – not only those having its primary relationship service.

Since being obtained by Match.com your blog changed, nonetheless information and understanding through the dating community stays in the centre of their content.

It frequently articles bigger features, built to poke enjoyable within perils of contemporary relationship. One present example is the amusing ‘Dictionary when it comes to contemporary Dater’, entirely on its Medium web log. Handling to the cliches of internet dating, it utilizes humour that is relatable engage and amuse visitors.

Match.com

Match.com is yet another website that utilizes information to share with its content, mainly for its annual ‘Singles in America’ research, which surveys over 5,000 United States singletons to generate informative and in-depth infographics and blogs. (more…)